About Rawlulu

Rawlulu was founded in Malaysia by Ally Lilith in 2017 with a mission to create bold cosmetics made for bold people. We were known for our vibrant hues and audacious makeup looks that turned heads and made a statement.

But as we grew, we realized that beauty was more than just skin deep. We recognized that true beauty came from within and all aspects of our being- the mind, the body and the soul, and that the foundation for any look started with self-care and self-love.

And so, we made a shift. A shift towards a holistic brand that values self-care, self-awareness, confidence, authenticity, and providing a safe space for women to learn, earn through affiliate marketing, connect, and grow as individuals.

 Our products are cruelty-free, vegan and safe.