About Rawlulu

Don't fit in, resist and stay raw.

Rawlulu Cosmetics is an independent Malaysian brand founded in 2017 by Ally Lilith, an entrepreneur and a surreal artist with a mission to encourage people to be unapologetically themselves.

We are the first Malaysian beauty brand to produce a line of dark lipstick collection that consists of black shade and the first to accept cryptocurrencies as payment.

Rawlulu offers cruelty-free and vegan makeup such as lipsticks, eyeshadows, water-activated eyeliners and blushers.

"If I can’t find it, I’ll create it"

-Ally Lilith, Founder

Being a misfit all her life, finding dark lipstick shades in Malaysia to best express herself was a challenge as it was non-existent. She then thought “If I can’t find it, I’ll create it.”

She then decided to build Rawlulu Cosmetics from the ground up ; a local independent brand that produces wild colours catering to the quirky and the bold.

  • Vegan and cruelty-free

  • Safe ingredients

  • International shipping